Sponsor Kit
Reach the educators shaping tomorrow’s schools—today.
Downloads per month
Join a global community of school leaders, edtech innovators, and classroom changemakers. Shifting Schools is one of the top-ranked education podcasts: your opportunity to connect with a future-focused K-12 audience is right here.
We love statistics
Where listeners come from?
How old are they?
At Shifting Schools, we’ve spent over five years building trust with educators who are curious, innovative, and leading real change. Hosted by Jeff Utecht and Tricia Friedman, our podcast dives into the big questions shaping the future of learning.
We don’t do “ads.”
We co-create sponsored storytelling that educators want to listen to.
Our audience includes:
- K12 educators across over 50 countries
- School leaders, curriculum directors, and decision-makers
- Teacher trainers and instructional coaches
- Parents and lifelong learners in the education space
Quick stats
- Top 3 global ranking in EdTech on major platforms
- 10,000+ reach across all platforms monthly
- Over a dozen past partnerships and counting
Depending on your sponsorship tier, a campaign can include:
- Custom sponsored episode (story-driven, not salesy)
- Pre-roll + post-roll mentions
- Newsletter feature and link
- Social media shoutouts
- Custom-designed shareable assets
- Optional: a bespoke chatbot or learning challenge aligned to your product/service
All sponsors receive listener data, creative input, and the chance to build a meaningful connection with our global audience.
Most education podcasts are interviews.
We build narratives.
We believe that the best way to promote is to teach something of value. We help our partners develop campaigns that don’t just reach educators—they stay with them.
Why sponsor a podcast rather than a conference?
Reach the People that Make an Impact
Targeted Listeners:
Podcasts usually cater to a specific group interested in a certain topic. Sponsoring a podcast linked to your field helps you connect with these keen listeners, who might like your offerings.
Lasting Impact:
Unlike event sponsorships that last only for the event’s duration, podcast sponsorships linger. People can listen to podcasts anytime, keeping your message alive for new ears long after the release.
Saving Money:
It’s often cheaper to sponsor a podcast than a conference. Podcast sponsorships skip extra costs like travel and booth setups that come with conference sponsorships.
Strong Connection:
Podcast fans are usually devoted and stick with their favorite shows. Sponsoring a podcast lets you dive into this loyalty, forming a bond with the listeners. This could boost your brand recognition, earn customer loyalty, and even drive sales.
As a 1st year Principal in a rural school district who is behind in technology this podcast is perfect. As I am working towards shifting our school and implementing technology into the classrooms. Jeff continues to have great speakers come on and share their wisdom and give ideas on the best ways to shift schools! Thanks Jeff
As a newly hired TOSA Tech Integrationist at a 5/6 intermediate school in MN, SOS is just what I’ve needed. The affirmation these podcasts provide and support of your discussions and thoughts is spot on. The topics are thought provoking and inspiring!
FAQs
We love working with organizations that value learning, innovation, and community impact. If your product or service supports educators or students, we’d love to talk.
Yes! We offer one-off sponsored stories and multi-episode campaigns.
Absolutely. We provide you with pre/post-campaign stats and custom insights on engagement.
We recommend reaching out a minimum 4–6 weeks in advance.